One of the most popular forms of branding today is online presence. You however cannot get the online presence your business needs if you do not have a website. Contrary to popular opinion, building a website is not as hard as people make it out to be. In no time, you can be able to build a website for your business. The following tips will help you to set up a website from scratch.
Choose a platform that will help you design your site and upload content. There are a variety of platforms out there to choose from that include but not limited to Droopia, Joomia and WordPress. WordPress is however the most popular one. Contact forms, subscriptions and free plugins for social media are some of the great features WordPress avails. Since it is easy to install, it is also ideal for beginners. Additionally, it is easy to use and navigate and it is use friendly.
You also need to get a domain name. To get a domain name, you need to register and part with some cash which will not be more than $30 to get. If you want your domain name to be remembered easily, keep it short, choose the right extensions and go for something unique. Avoid hyphens at all cost and play with a combination of domain names if your first choice is not available.
Next on your list is a hosting platform. As much as there are free hosting platforms out there, getting a paid one is ideal since they are good for business have data spaces and fast internet connectivity. Shared hosting, Virtual private server(VPS) and dedicated hosting are the three main types of hosting plans. Most people prefer the VPS hosting plan when they are starting out. Check reviews for hosting services before settling on one. look out for uptime, backup, support and transition capabilities when looking for a web hosting service.
Work on your web pages after resolving your host platforms. You do not have to get a web designer for this since there are many online editing options you can use There are however some principles that need to guide you when designing web pages to make sure it appeals to your audience. The top things to consider is the purpose of the page, the type of content and the simplicity of the information. You should also consider font size, color and if the navigation is mobile friendly.
You are ready to publish your site after you are done with these steps. You will be provided with a server name, user name and password by your host. With these details you can set up your account and publish it.
Since the work does not end there, you have to keep on maintaining and promoting your site. Consider using search engine optimization techniques to help people see your site faster. Promote your site by using social media. Consider updating your site frequently with the latest tools and features to help build on the relevance and credibility of your site.